Fremont Vintage Mall Rebrand
Brand Identity / Visual Design / Layout Design
Collaborator: Dot Hollobaugh
Problem
Fremont Vintage Mall is a beloved institution in Seattle’s Fremont neighborhood, but the brand is outdated and lacks an identity system that encompasses all of the decades and visual styles represented in the iconic store.
Timeline
12 weeks
Collaborators
Solution
We created a modern, outer op-art-inspired identity system that reflects the eclectic experience of visiting the store and subtly nods to its place in the “Center of the Universe,” for which the Fremont neighborhood is known.
This project involved the creation of new logos, a visual design system, a brand guideline book, and designs for wayfinding and merchandise.
Tools
InDesign, Illustrator, Photoshop, Figma
