Fremont Vintage Mall Re-brand
Brand Identity / Layout Design / Ad Concepts
Collaborator: Dot Hollobaugh
Fremont Vintage Mall is a beloved institution in Seattle’s Fremont neighborhood, but the brand is outdated and lacks an identity system that encompasses all of the decades and visual styles represented in the iconic store.
-
-
Fremont Vintage Mall is a beloved institution in Seattle’s Fremont neighborhood, but the brand is outdated and lacks an identity system that encompasses all of the decades and visual styles represented in the iconic store.
How can we give the store a 21st century update that encompasses the vastness of the store’s merchandise?
-
We created a modern, op-art-inspired identity system that reflects the eclectic experience of visiting the store and subtly nods to its place in the “Center of the Universe,” for which the Fremont neighborhood is known.
This project involved the creation of new logos, a visual design system, a brand guideline book, and designs for wayfinding and merchandise.
At the center of the universe, Fremont Vintage Mall is where EVERYTING can be found
Our brainstorming identified three tonal territories: local, iconic, & eccentric
