Bloom Event Branding
Brand Identity / Print Layout / Project Management
As leader of the branding team, I worked with a group of five collaborators to create a visual identity system for our graduation portfolio show. We created brand guidelines and implemented them in print layout designs.
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Collaborators: Eleanor Howe, Shinyu Lee, Timneet Mamu, Emily Taylor, David White
Timeline: 12 weeks
Tools: InDesign, Photoshop, Illustrator, Figma, Large Format Printing
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The concept for the show, Bloom, was chosen by our class of 35 students. Our job as the branding team was to figure out how we could visually express the concept of Blooming as a metaphor for our time at design school while avoiding common visual tropes associated with flowers.
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Our design system uses the organic shapes of flowers as containers for an inorganic bitmap texture. Sinuous lines evoke the softness of flower petals and are meaningfully derived from blind contour drawings of and by our classmates. Our bright color palette of neon yellow and green with pink accents is both natural and artificial, reflecting our natural growth as designers and photographers in a digital world.
